CANCOM now sheds light on the behavior of your customers: According to the motto "Know your customer", FQM provides you with an innovative and highly efficient solution for more knowledge about your customers. For example, for the more targeted use of marketing measures at the POS or POI. With FQM, you know when, where and how many customers enter, how much time they spend at a particular location and how long they linger at promotional placements and similar information points. Frequencies, dwell time, times. And all of this is data-secure and GDPR-compliant. Regardless of whether it's a "small solution" or a global concept, for example for internationally operating companies with a large branch network.
Frequency Measurement
as a Service
F for flexibility, Q for quality, M for management
How FQM as a service works
FQM from CANCOM Austria provides all the necessary functionalities and features for the recording and evaluation of people flows - and only to authorized users. In the CANCOM Cloud Platform, users configure their individual dashboards or transfer the data to subsequent applications via interfaces. Data collection and analysis are implemented in compliance with GDPR.
measure
Measured data on visitor flows at action zones.
evaluate
Marketing measures implemented can be evaluated in the branches or across the board.
optimize
Cross-branch measurement of visitor flows with maximum data security and GDPR compliance.
Technical features
- Interfaces to optical 3D sensors, display in floor plan, division into zones and stores enable an intuitive overview
- Predefined widgets allow all relevant data, such as zones of interest, dwell time, capacity utilization... can be visualized and compared at the click of a mouse
- Administrative features such as client separation and user management enable targeted access to the relevant data
- Professional sensors and data processing compliant with the GDPR for genuine 24/7 use
- Highly available cloud infrastructure with secure certified data center according to ISO/IEC 27001 standards
Your possible dashboard:
Tracking data, as is standard in online retail.
With FQM, stationary retailers gain insights that are in no way inferior to the tracking possibilities of online retail in order to optimize the shopping experience and thus increase sales figures.
Complex or large systems safely in view.
With FQM you gain important insights and data on visitor frequency and can thus react to your circumstances in order to optimize absorption rates and visitor flows.
Measure visitor flows and the interests of your guests.
Avoid waiting times, optimize capacity utilization, equalize peak times, maintain an overview: Whether in rooms or on event sites, FQM is the ideal tool for checking the effectiveness of your concept.
Better planning in the smart office, self-service and service areas.
FQM is the optimal solution for tracking visitor frequency, calculating conversions between the self-service area and service area and the time spent in queues at counters, machines and information terminals. This enables you to implement a coordinated and customer and employee-oriented solution for each branch.
we transform for the better
Our frequency measurement as a service offer for you
FQM is the new abbreviation for transparency and efficiency.
