KBC now sheds light on the behavior of your customers: According to the motto "Know your customer", FQM provides you with an innovative and highly efficient solution for more knowledge about your customers. For example, for the more targeted use of marketing measures at the POS or POI. With FQM, you know when, where and how many customers enter, how much time they spend at a particular location and how long they spend at promotional placements and similar information points. Frequencies, dwell time, times. And all of this is data-secure and DSGVO-compliant. Regardless of whether it's a "small solution" or a global concept, for example for internationally active companies with a large branch network.
Frequency Measurement as a Service
F for flexibility, Q for quality, M for management
How FQM as a Service works
FQM from K-Businesscom provides all the necessary functionalities and features for recording and evaluating flows of people - and only to authorized users. In the KBC Cloud Platform, the user configures his individual dashboards or transfers the data to subsequent applications via interfaces. Data collection and analysis are implemented in compliance with the German Data Protection Act (DSGVO).
measure
Measured data on visitor flows at action zones.
evaluate
Implemented marketing measures can be evaluated in the stores or across the board.
optimize
Through the cross-branch measurement of visitor flows with the highest data security and DSGVO compliance.
Technical features
- Interfaces to optical 3D sensors, display in floor plan, structuring in zones and stores enable an intuitive overview
- Predefined widgets allow the visualization and comparison of all relevant data, such as zones of interest, dwell time, occupancy... can be visualized and compared with a mouse click
- Administrative features, such as client separation and user management, enable targeted access to the relevant data
- Professional sensors and data processing compliant with DSGVO for real 24/7 use
- Highly available cloud infrastructure with secure certified data center according to ISO/IEC 27001 standards
Your possible dashboard:
Tracking data, as is standard in online commerce.
With FQM, brick-and-mortar retailers gain insights that rival the tracking capabilities of online retailers to optimize the shopping experience and thus increase sales.
Complex or large plants safely in view.
With FQM you gain important insights and data on visitor frequency and can thus react to your circumstances in order to optimize skimming rates and visitor flows.
Measure the flow of visitors and the interests of your guests.
Avoid waiting times, optimize capacity utilization, equalize peak times, maintain an overview: Whether in premises or on event sites, with FQM you get the ideal instrument for checking the effectiveness of your concept.
Better planning in the smart office, self-service and service areas.
FQM is the optimal solution for tracking visitor frequency, calculating conversions between self-service and service areas, and dwell times in queues at counters, vending machines, and information terminals. This enables you to implement a coordinated and customer and employee-oriented solution for the respective branch.
we transform for the better
Our frequency measurement as a service offer for you
FQM, this is the new abbreviation for transparency and efficiency.
Contact
K-Businesscom
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